Probably should post this in suggestions but maybe a way to spread out the IP to general normies/non-game players is selling a ornament or two at Hallmark stores? Spreading the IP to a place like Hallmark might draw people who don't play the game to check the game out?
I'd suggest maybe Wilson and Chest/Maxwell or replicas of the Magnificent ornaments?
This is probably not the best place to pitch for a spread in IP merchandising but I notice how Hallmark sells several IPS to public, just thought it'd be a fun idea.