I recently won the code for the exclusive Crabpack (Backpack) skin in a Twitch stream giveaway of streamer XY. Before this, I was going to participate in a boss-run tournament of streamer YZ to (most likely) win the code.
While I am grateful for the Crabpack skin that I got for free without spending a single dime toward Klei or any streamer, I cannot describe the experience of giveaways as pleasant. To my knowledge, the gift codes are distributed between Klei's selected ambassadors (amb),
- if I wanted to participate in a giveaway, I often have to join in streams that are outside of my available hours and/or by streamers that I don't particularly enjoy and/or streamers speaking different languages altogether.
- when I join a stream, the giveaway criteria are sometimes arbitrary and not exactly guaranteed throughout the long duration of a stream. Streamers often draw the prize only after X hours, or when Y condition is met. The Y condition is especially ambiguous since you can't know when it will happen or if it will happen at all.
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some conditions feel.. degrading/undignifying. Usually, to enter a giveaway, you just have to type in !ticket or a keyword, and the winner will be drawn later. And I am okay with that. But sometimes streamers ask you to do things and then announce the winner, all in a short window. Looking at chat performing those tasks together to enter the giveaway, I feel like we are
[redacted]trying to earn that Crabpack. I understand that I am being personal, and it's only my mind that's making the connection, just that I can't help but feel that way. You can look at it as the streamers engaging with their community in a wholesome manner, and it is completely fair. I just happen to look at it differently. - the boss-run tournament I mentioned is the only guaranteed chance I've seen so far between all of the amb. But even then, I think it is quite exclusive to those who play the game at a higher level than the others, even if it's only a little bit better. The chance is guaranteed so of course you'd have to put in more of your effort and skill, and you deserve it, but it can feel alienating to a different group of players. (This is not the only Crabpack event by streamer YZ though, there are more chances for everyone)
I understand that the giveaways are meant to boost viewerships for Klei's amb (partially), but I don't think it's a healthy direction for the community to be going,
- I enjoy watching streamer XY, so I had little problems with giveaways. But if someone is not particularly fond of the streaming format, or can't tune in to a long stream at all, which is a definitive fact since there are X or Y conditions before the winner is drawn, participating in these giveaways can be draining.
- I've seen streams of amb where people just frequently type in !ticket !crabpack !giveaway etc. etc. instead of interacting with chat and the streamers. I've seen smaller, non-amb streamers putting no crabpack or no giveaway etc etc in their stream title, which is heartbreaking to think about especially when seeing their exceptionally low viewer count. There's no denying Klei's amb program and now the Crabpack event have been siphoning off potential from smaller content creators.
by u/Tiberian39
- when you present a cost-free way (at least money-wise) to acquire an exclusive, limited-availability item, people will experience the fear of missing out (FOMO). "since it's free, I might as well join", "since it's free, I might have a chance", "I don't know when this chance will come again, so I must take it now" etc. etc. FOMO has never been sustainable, it drains the community by "forcing" them to perform actions that they don't particularly enjoy, and put everyone in a competitive mood for a prize (I think). What is the point of high viewership when some or most viewers can hardly enjoy the time?
- yes, I do know that Klei only distributes the codes, it's up to the amb to then give it away however they like. And I feel like that's precisely the problem, when amb tries to squeeze the most viewership out of those codes, rather than genuinely engaging with their community. Again, however they like, but I am free to speculate on it.
I'm not the best with words, and all of this is personally speaking. I tried my best to leave out any information that might single out specific creators, and used neutral language. It is not my intention to criticize creators or draw negative attention to you. I apologize if things do go sour. This is to raise the problem about how Klei is handling the Ressurection event specifically, and the Klei ambassador situation as a whole.
Again, I am grateful for getting the skin, but I would've just as happily paid for the merch and then received the code. I believe many feel the same way. I am not making this post to be entitled and want Klei/amb to just give everyone a code. This general problem has been raised before, and the team has acknowledged it. Now I want to bring it back up after the event has been going on for a while. Again, I believe this is not a healthy direction for the team and the community to be going.
I have been thinking about this, but I struggle with medical memory deficits so I might have left out some things. Feel free to chime in and speak your mind.
edit: Some clarifications,
- Do I have to have the Crabpack? No.
- Am I forced or Do I feel forced to participate? No.
- Do I lose anything monetary-wise when I participate? No.
But if someone does want the Crabpack, which is understandable because it is genuinely a good skin and the novelty is attractive, they shouldn't come out of this experience drained and dissatisfied.